Help with Guelph Tech Scene Video
October 28th, 2010[ Guelph Tech ]
We recently started the process of shooting yet another Brainpark video. This time around, we’re working with our friend Mark Rabo. In working with Mark I started dreaming of a video about Guelph and what’s happening in our Technology scene here. If you spend your days in Guelph tech, it’s easy to become deluded in thinking that we have a tech scene. The reality is that until outsiders think that, we’re still just cows, vets, and music.
There’s a simple battle of the minds that needs to happen. It requires an external focus, ie focusing on what people outside of Guelph answer when you ask “What do you think of when you think of Guelph?” Until technology is mentioned in a large portion of those answers, we all still have work to do. While no one’s asked me to, I’d love to build a simple Guelph tech ambassador program to attack this. In every talk I’m able to give outside of Guelph, I make sure to promote and mention Guelph.
If you ever catch guys like David Cohen speak, you’ll find yourself thinking “hang on, is he pitching Boulder Colorado to me?” The answer’s yes! David and his crew are focused externally on marketing to the world that Boulder is the tech city to be in. That’s what it takes, it won’t happen by focusing internally.
Back to Mark Rabo, check out the Hillside video he shot this summer. I’ve been collaborating with Mark on how we could produce a similar video to promote Guelph tech. We would use a DemoCampGuelph event as a medium for the video but the message would be about Guelph tech. I noticed today that Vancouver produced a similar video. With respect, ours will be better!
Our video will be web length, two to three minutes covering three topics. If I’m a business owner considering Guelph for my company, I’m probably thinking about these three:
- How big is the knowledge pool (will I find talent to fuel my business in Guelph? Is there a support structure of other tech businesses to work with?)
- What is the growth trend of the tech industry in Guelph?
- What are the afterwork activities (nightlife, culture, family-friendly)?
The video will consist mainly of interviews with people at DemoCampGuelph, ideally 5-7 people from different companies ranging from established household names (wow, they’re in Guelph!) to brand new start-ups (they’re small like us). We will likely mix interviews with DemoCampGuelph footage and shots from around town.
In order to do this, I need to raise the money required to produce this video. We will likely need in the $3000 to $4000 range. If you are interested in sponsoring this project, or help raise the funds, please let me know. Or if you know who I should be talking to, City of Guelph, let me know? Or if you think I’m wasting my time, let me know that as well.