Look who’s a commodity now
April 30th, 2008Well look who’s competing on price now. First there’s rumours of actually making coffee again, now reasonable prices?
While it’s fun to poke fun at the giant I have to say, this can’t be a good sign. I don’t know much about business but I do know that the buck’s have done a great job of making a cup of coffee a non-commodity. People rarely thought of the cost when they hit up a starbucks, it was about the beans, the cushy chairs, the whole experience man… It seems a business such as starbucks would be difficult to keep up if they compete as a commodity.