Look who’s a commodity now
April 30th, 2008[ General ]
Well look who’s competing on price now. First there’s rumours of actually making coffee again, now reasonable prices?
While it’s fun to poke fun at the giant I have to say, this can’t be a good sign. I don’t know much about business but I do know that the buck’s have done a great job of making a cup of coffee a non-commodity. People rarely thought of the cost when they hit up a starbucks, it was about the beans, the cushy chairs, the whole experience man… It seems a business such as starbucks would be difficult to keep up if they compete as a commodity.