Meetings cost time and are both physically and mentally draining to people involved. They can also be valuable tools for people in getting to know each other and solving important problems cooperatively.

Every company I’ve ever worked for has too many meetings. Somewhere along the way we forgot that no one’s actually working when we’re meeting. Meeting is not working.

Love them or hate them it’s tough to argue that meetings are free. They cost money, at the very least they cost salaries. Maybe the people holding meetings need to be accountable for those costs?

Maybe companies should charge people for holding meetings? I know some companies charge the appropriate project budget for the incurred salaries of the people sitting in those meetings, however, that’s just a client billing. If you want to drag the CEO, the CTO, and 5 developers into a 3 hour meeting then that’s fine. You will, however, have to play that return on investment(ROI) game that MBA types love to talk about.

A related Fast Company article, Change Is Sweet

It’s nice to see an idea clearly stated that’s been jumbling around in my head for years. Choosing a business name, or domain name, isn’t about taglines, service offerings, etc. It’s about memory.

The only rules I have in choosing a domain name are:

• Difficult to spell wrong.
• Easy to remember.
• Easy to accurately convey to someone, support viral marketing, ie. broken telephone syndrome.

Does Amazon make you instantly think of a bookstore? Does Google have you saying to yourself ‘sounds like an internet search engine to me’? No but how easy is it to remember how to get to Amazon on the internet or how to tell your buddy where you bought your last book? It’s dirt simple and when was the last time you heard someone say they couldn’t figure out how to spell amazon?