It’s nice to see an idea clearly stated that’s been jumbling around in my head for years. Choosing a business name, or domain name, isn’t about taglines, service offerings, etc. It’s about memory.

The only rules I have in choosing a domain name are:

• Difficult to spell wrong.
• Easy to remember.
• Easy to accurately convey to someone, support viral marketing, ie. broken telephone syndrome.

Does Amazon make you instantly think of a bookstore? Does Google have you saying to yourself ‘sounds like an internet search engine to me’? No but how easy is it to remember how to get to Amazon on the internet or how to tell your buddy where you bought your last book? It’s dirt simple and when was the last time you heard someone say they couldn’t figure out how to spell amazon?

This entry was posted on Tuesday, January 31st, 2006 at 8:24 am and is filed under Office Gossip. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.