Starbucks planning to make coffee again?
February 25th, 2008[ General ]
If this means they’re ditching those push button chicken soup dispensers and getting back to making coffee then I’m all for it.
‘Starbucks, he said, has lost its focus on coffee, noting that the company switched from making espresso by hand to robotic machines that pump out drinks with the push of a button.
“For them, the move to fully automated machines was inevitable, but they lost something,” Mr. Cates said. “If you are a barista, you have to roast your own coffee. It’s a necessity. You cannot compete by selling music or WiFi.”’
As Mark always says, it’s about the experience! In the meantime I’ll stick with Planet Bean.