Redefining the Problem

December 16th, 2007
[ General ]

Yes, I’m rereading a lot of Paul Graham today. Paul makes a great point about interesting projects.

“Before ITA (who wrote the software inside Orbitz), the people working on airline fare searches probably thought it was one of the most boring applications imaginable. But ITA made it interesting by redefining the problem in a more ambitious way.”

Some may think that our BrainPark project is boring old knowledge management for the workplace. Well technically it is, however, we’re spending these early days exploring the problem space to find the right problem to solve. I think we’ve managed to find it and part of the requirements was that it’s one we’re all excited about.